Hot Wheels 50 Years Anniversary Hardcover Book

This year, Hot Wheels, the number-one toy in the world, celebrates its 50th anniversary! Since 1968, Mattel's Hot Wheels have been produced more than 5 billion cars! Actually, 2018 was Hot Wheels best performing year ever! Today the company continues to evolve, adopting new technologies like digital gaming, Augmented reality and AI software. Many brands are missing the opportunity to showcase milestones and achievements, but not these guys...

The new hardcover book provides unique insights into Hot wheels advancement. It tells the story of the world’s most popular toy, from its early days to the moment the first 1:64 scale Hot Wheels were presented to the world, through the American brand’s technical journey and vision for the future.

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